A pragmatic measurement stack that connects ad spend to pipeline and revenue — without a data team.
Most growth-stage companies have plenty of data and very little confidence in it. The fix isn't a bigger tool — it's a small number of decisions made consistently.
The minimum viable stack
- GA4 with a clean, documented event schema and key events that map to revenue
- Consistent UTM conventions enforced across every channel and agency
- Server-side tagging and conversion APIs for Meta, Google and LinkedIn
- CRM capture of original source and campaign on every lead
One dashboard, three questions
Our weekly dashboard answers only three things: how much did we spend, what pipeline and revenue did it create, and what changed since last week. Everything else lives one click deeper.
Respect privacy by design
Consent mode, data minimisation and clear retention rules aren't just compliance work under CCPA and India's DPDP Act — they make your data cleaner and more durable as third-party signals continue to fade.